With Real Chicken – the truth behind marketing dog food

It is virtually impossible for consumers to know the health value of packaged pet foods by viewing or feeding them.  Judging merit by product advertising or marketing brochures can also be deceiving.  So it is important for dog owners to understand the ingredients to help make an informed decision on the quality of food they are feeding their dog.

Recently Beneful came out with a new recipe for their dog food.  It’s advertising promotes “with real chicken the first ingredient accented with apples, carrots & green beans”.  Sounds wonderful, doesn’t it? But marketing can fool you.

Chicken, whole grain corn, barley, rice, chicken by-product meal, whole grain wheat, corn gluten meal, beef tallow preserved with mixed-tocopherols, soybean meal, oat meal, poultry by-product meal, glycerin, egg and chicken flavor, mono and dicalcium phosphate, calcium carbonate, salt, potassium chloride, poultry and pork digest, avocado, dried carrots, dried tomatoes, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], VITAMINS [Vitamin E supplement, niacin, Vitamin A supplement, calcium pantothenate, pyridoxine hydrochloride (Vitamin B-6), Vitamin B-12 supplement, thiamine mononitrate (Vitamin B-1), Vitamin D-3 supplement, riboflavin supplement (Vitamin B-2), menadione sodium bisulfite (Vitamin K), folic acid, biotin], choline chloride, L-Lysine monohydrochloride, Red 40, Yellow 5, Blue 2, garlic oil, Yellow 6.

Let’s look at the first 5 ingredients.

  1.  Chicken: the clean combination of flesh and skin with or without accompanying bone, derived from the parts or whole carcasses of chicken or a combination thereof, exclusive of feathers, heads, feet and entrails.  (Translation: Chicken meat, skin and bone)
  2. whole grain corn:   There is a saying which states, “corn is for hogs, not for dogs.”  Definitely true in this situation
  3. barley: Dogs don’t need corn. And they don’t need wheat, barley, rice or potatoes, either.  Yet surprisingly, carbs represent the dominant nutrient found in most dry dog foods.
  4. rice: same as 2 & 3
  5. Chicken by-product meal: the ground, rendered, clean parts of the carcass of slaughtered chicken, such as necks, feet, undeveloped eggs and intestines, exclusive of feathers, except in such amounts as might occur unavoidable in good processing practice.  (Translation: ground up necks, unborn eggs, feet and organs)

Although dogs enjoy eating Beneful, it is not a quality dog food.  Acme Canine gives it 2 paws for creating a better recipe than what was in Beneful before but still has a long way to go before it would be a dog food we would recommend for your dog.