Branding your dog business can be a tough task. You don’t want to make it generic, but you also need to be sure that there’s something specific about what you do.
From figuring out what your logo should be to making sure it matches your website and other materials and more, it is easy to feel overwhelmed considering the stress and pressure of launching your brand. However, there are some tried and tested ways to launch the branding campaign for your pet business successfully.
Luckily for you, we have compiled a list of things to consider when branding your pet business! We’ve got everything from the name and logo design down to social media marketing. Along the way, we’ll also mention some techniques that you might not have considered before. Whether you’re in charge of marketing your own company and want to stand out from competitors or are just starting with an idea for a new pet product, this article has something for everyone!
The first thing you need to do when trying to brand your pet business is find out what makes it unique. Sure, other companies in the industry offer similar products or services, but why should people choose you instead of them? What’s going to make someone buy from you and not get something else? Think about this for a moment.
But, there’s one thing you should definitely avoid when it comes to this stage of the branding process: copying your competitors. If you act like them and do what they do, people will notice that right away. That means no logos or ideas are alike (and yes, we’ve seen businesses try to copy the logo of another one).
That being said, you do want to keep an eye on what the competition is doing. You must stand out from them in some way. If they’re becoming popular because of a certain feature or marketing technique that your business isn’t using, then it might be time for you to change things up too.
Ensure your business name is clear and easy to remember
Many new business owners make the mistake of coming up with a name that no one can pronounce, spell or even remember. Even worse is when they come up with a logo and think it’s so cool because it has some clever meaning, only to find out later that nobody else knows what it means either.
That’s why it’s important to be as clear and logical with your business name choice as possible. Make sure that there isn’t any confusion about the words, letters, or symbols you’ve chosen. You don’t want people getting confused because they can’t remember where the hyphens go, so keep things simple! You can use the assistance of a pet shop logo maker to come up with unique logo design ideas.
Some people like to go the extra mile and write a mission statement. This is basically an explanation of what your business does, why you do it, who you’re doing it for, and how you plan on continuing that success into the future. Not only can this be helpful if someone has questions about your company (it’s always good to be able to direct them somewhere), but it can also help you see your company from a different perspective. The best thing you can do is convey a story to your audience about why you started this business. If you can relate it to your own pet, then so much the better!
Promote your company
The only way people are going to know about your business is if you tell them. That means that it’s important for pet owners to see your company’s name in a positive light. If they’ve never heard of you before, then there has to be a reason for this! Without an audience or customer base, any business will fail.
That’s where marketing comes into play. There are plenty of ways to promote your business, whether through social media or by running advertisements on TV and radio shows. Think about all the different things you’re capable of doing when it comes to getting the word out there! Plus, if your mission statement is written down somewhere, you can point to it as a way of promoting your business.
That being said, there are so many different ways to promote your brand and get the word out there, but make sure that whatever plan of action you choose will be appropriate for what type of pet product or service you’re selling! It’s not good enough to “be yourself” when it comes to branding, but that’s easier said than done.
Don’t be afraid of taking an alternative approach with your marketing either! Use storytelling as a way of marketing your products. Show how your products have helped hundreds of dogs or tell why dog owners love your brand. You don’t always have to go for the most popular options out there. Instead, try something different if you want more bang for your buck.
about the author
Jessica Thomas hails from a small town in Texas. She has a degree in Psychology but pursues her passion for writing through freelance work. When not writing, she likes to spend her time cooking and travel the world.